Bango and Microsoft sign agreement to boost new Xbox cloud gaming subscriptions

Bango, the global data-driven commerce platform, has extended its Microsoft partnership to open up access to Xbox subscriptions and sales of consoles. The Xbox Game Pass Ultimate subscription service and Xbox All Access programme are expected to be in high demand, with the new Xbox Series X and Xbox Series S now available in time for the year-end buying season.

Microsoft will leverage the Bango Platform to allow Telco partners to bundle their subscription packages with Xbox Game Pass Ultimate and Xbox All Access. This is the latest expansion of the Bango partnership with Microsoft through which payments for Xbox gamers and across the Microsoft Store are billed by Bango's carrier powers.

Xbox Game Pass Ultimate provides gamers with access to over 100 high-quality console, PC and mobile compatible games at a low monthly price.

Players can get everything they need to jump into the next generation of gaming with Xbox All Access, Xbox Series X or Xbox Series S, plus 24 months of Xbox Game Pass Ultimate, from $24.99 a month with no upfront cost for 24 months.

In order to attract many more clients, partners who want to benefit from the global demand for Xbox gaming can now leverage the unique offer and targeting insights provided by the Bango Platform.

The way consumers are increasingly accessing entertainment is aligned with gaming subscriptions and console acquisition programmes. Compared to pay per game business models, consumers standardise cloud gaming subscription services for gaming content as it dramatically increases choice.

ARTICLE INFORMATION on Bango and Microsoft Newsroom

Article Edited and Republished for CTen by Suraj Maity