Samsung TV Plus all set to launch in India in 2021

The service continues to evolve with new partnerships and content, now reaching over 15 million active users

Samsung TV Plus, the Web content service for Samsung TV users, is reaching India and markets including Mexico, Sweden, and some additional European countries in 2021, the South Korean giant has announced. The service was launched in 2015 for limited access, but it has now been expanded to 12 countries and 742 channels. There are around 300 broadcast network partners for the Samsung TV Plus service that will bring free content to the company's smart TV users.

The list of countries where Samsung TV Plus is already live includes Austria, Canada, France, Germany, Italy, Korea, Spain, Switzerland, the UK, and the US. It also recently expanded to Australia and Brazil. This brings the total of 12 countries where the service is live at present.

Unlike platforms such as Amazon Prime Video and Netflix that require a paid subscription, Samsung TV Plus is available for free to Samsung smart TV users. The service, which offers ad-supported content, comes pre-installed on Samsung smart TV models dating back to 2016 and is also a part of select Samsung Galaxy smartphones including the Galaxy Note 20, Galaxy Fold, Galaxy Z Flip, and Galaxy S20 in the US.

It includes channels such as ET Live, PeopleTV, Nick Pluto TV, CBSN, ABC News Live, Cheddar, and USA Today in the US. There are also shows including Kitchen Nightmares, Baywatch, and Wipeout Xtra. Moreover, Samsung claims that the content service is available to over 60 million smart TVs.

“Throughout the pandemic, we have seen how consumers spend time at home and how much they value access to great media content,” said Seline Sangsook Han, Senior Vice President of the Visual Display Business at Samsung Electronics. “We have seen TVs become the center of entertainment – from being a source of news to a streaming on-demand partner. With our latest expansion into new markets and content line-up, we hope that TV Plus continues to be a premium at-home destination for Samsung Smart TV users all over the world.”