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Starting September 30 LinkedIn announces the end for its Stories format

LinkedIn has confirmed that starting on September 30, 2021, the platform will remove the current Stories experience.

LinkedIn has confirmed that starting on September 30, 2021, the platform will remove the current Stories experience. The announcement comes after Twitter also put an end to its own take on the format, which was called Fleets. The idea of Stories was originally seen on Snapchat, then copied by Instagram, and later added to Facebook and WhatsApp. While the ‘Stories’ format has been exceptionally successful on Facebook’s apps, it has failed to take off on other social networks such as LinkedIn and Twitter as recent experience shows.


For LinkedIn users, they will not be able to create Stories for Pages, after the deadline. Additionally, if someone has any planned image or video ads to run in between Stories they will instead be shared to the LinkedIn feed.


In case, advertisers have promoted or sponsored a Story directly from their Page in Campaign Manager, these paid Stories will not be visible in the LinkedIn feed. One will need to recreate them in Campaign Manager as an image or video ad.

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